I grew up watching my parents run a car dealership in a small town of 5,000 people. Their competitive edge wasn't flashy marketing–it was exceptional service. Looking back, I often think how much these frameworks could have helped them tell their story and build their business more intentionally.

Top advertising agencies charge hundreds of thousands of dollars for brand strategy work that doesn't even cover everything in this course. But creating this wasn't about making millions or flying off in a golden helicopter (though I'm open to that–YOU HEAR ME, UNIVERSE!?).

When developing this course, consultants pushed the typical online playbook:

• "Break it into $27 bite-sized pieces!"
• "Create multiple price points!"
• "Sell each chapter individually!"
• "Add a flashing '40% OFF - NEXT 24 HOURS ONLY!' banner!"

That approach misses the point entirely. The 3D Brand System works when you think through all pieces together. Selling it in sections would be like selling a car one part at a time–you'd end up with components that don't create a functioning whole.

I wanted this to be simple. No gimmicks, no complicated tiers, no false scarcity tactics. I've included free sections that give you a taste of the content, but beyond that, I didn't want to create something harder to understand than necessary.

This isn't a get-rich-quick scheme. Think of the course as a virtual consultant. For many, it's a trial run before hiring an in-person consultant to guide them through the process.

This course is for businesses and nonprofits serious about making smarter marketing decisions. At $995, it's remarkably affordable compared to traditional marketing consultants (I've actually received emails saying it's underpriced—if you feel that way too, I'm happy to set up a special higher-priced tier for you, 😊).

If you have questions or suggestions, please reach out. If you buy the course and absolutely hate it (for any reason besides my voice), contact me and we can figure something out. At the end of the day, I'm just a marketing expert trying to share knowledge that would have helped my parents' small business–and can help yours too.

-Dustin