Get FREE instant access to the

"POWER OF POSITIONING"

VIDEO & FRAMEWORK

and unlock the foundation
of successful branding–absolutely free.

Extracted directly from the comprehensive 3D Brand System. This free mini-course gives you the tools to:

• Define what makes your brand irreplaceable
• Craft messaging that resonates deeply with your target audience
• Stand out in a crowded marketplace

FREE

IDEA STACK: Consistent Language Prevents Confusion

The Idea Stack module provides marketing teams and agencies with a unified vocabulary for creative development at every level. You'll master a clear framework for classifying ideas from positioning to execution, illustrated through practical examples from national brands like Coors Light and local businesses like Benjamin Franklin Plumbing. This shared language eliminates confusion, streamlines creative processes, and ensures everyone understands exactly what type of idea they're developing—whether for national campaigns or local marketing initiatives. Ideal for teams frustrated by misaligned expectations and conflicting feedback during creative development.

PLEASE NOTE: This is an advanced concept, not a beginner course. It's designed for teams already familiar with brand and marketing campaigns who are seeking common language to improve collaboration. Consider it a "bonus course" to the 3D Brand System.

$27

DEFINE: discovering who your brand is

The DEFINE section of the 3D Brand System helps you establish who your brand truly is by uncovering your unique story, strengths, and purpose. Maybe you already have a marketing plan in place, but want to set some foundations–this is a perfect way to dip your toes into the 3D Brand System and try the first phase. Through practical frameworks and exercises, you'll discover your brand's archetype, superpower, and positioning, creating a solid foundation that makes all your future marketing decisions clearer and more impactful.

$295

DREAM: envisioning where your brand is going

The DREAM section of the 3D Brand System helps you craft a compelling vision for your brand's future and identify opportunities for growth. Perhaps you already know who your brand is, but need clarity on where you're headed–this section provides the strategic vision and aspiration your team needs to align around a common goal. Through structured exercises and frameworks, you'll explore category redefinition, develop your mission/vision, and map the ideal customer journey, creating a clear picture of what success looks like and inspiring your organization to reach beyond the status quo.

$295

DEPLOY: creating a roadmap to bring your brand to life

The DEPLOY section helps you transform brand strategy into actionable plans and compelling campaigns. If you already have a strong identity and vision but struggle with execution, this section provides practical guidance for bringing your brand to market. You'll learn to craft strategic briefs, develop big ideas, and create integrated communication plans that connect with your audience across multiple touchpoints, ensuring your marketing activities consistently build your brand and drive results.

$295

THE COMPLETE 3D BRAND SYSTEM: all the videos and frameworks for building a powerful brand

The complete 3D Brand System gives you access to all three phases, providing a comprehensive approach to building and strengthening your brand. This full system walks you through defining your brand's identity, dreaming about its future, and deploying effective strategies to bring it to life. You'll get all the frameworks, exercises, and insights needed to create a brand that resonates with your audience and drives sustainable growth. Plus, you'll experience the complete Benjamin Franklin Plumbing case study that demonstrates how these concepts work together in a real-world scenario. Save over 20% compared to purchasing each section individually–making this the best value for organizations serious about transforming their brand into a powerful business asset.

$885

$695

THE COMPLETE 3D BRAND SYSTEM: 
PRO License 

The PRO Edition includes everything from the SINGLE plan plus full permission for freelancers, agencies, and consultants to use these tools to generate income with multiple clients. This license helps you deliver exceptional brand strategy services while supporting the ongoing development of these resources–providing the legitimate foundation you need to scale your services across multiple organizations.

$6,950

Speaking Engagements 

Transform how your audience thinks about branding with engaging presentations that deliver immediate value. Our speaking engagements are designed to inspire action and provide practical frameworks that attendees can implement right away.

Tailored Workshops

Transform brand strategy from theory to practice with our hands-on workshops. Customized to your group's specific challenges, these interactive sessions guide participants through the 3D Brand System, helping them build cohesive, compelling brands that stand out in crowded markets.

Economic Development Solutions

Strengthen your regional economy by equipping local businesses with enterprise-level brand strategy at scale. Our specialized programs help EDOs foster more resilient businesses, attract new ventures, and create vibrant commercial ecosystems through strategic brand development.