Hi, I’m Dustin Black.
For over 25 years, I've dedicated my career to helping brands find their voice and unlock their true potential. I've had the privilege of working with an incredible range of organizations–from global Fortune 100 companies with massive marketing teams to scrappy startups trying to make their mark.
Throughout my journey, I've helped CPG brands refresh their market approach, guided financial institutions in connecting emotionally with customers, collaborated with retailers to craft experiences that build loyalty, and assisted media networks through complex repositioning challenges.
My work has been recognized by the Clios, D&AD, Cannes Lions, The One Show, and the Effie Awards while working at agencies with global reach. But what's most fascinating to me is seeing how the same core principles work effectively regardless of company size or industry.
Here's what I've learned: The big brands aren't succeeding because of massive budgets–they're succeeding because they understand and apply fundamental brand-building principles consistently.
That realization inspired the 3D Brand System. What started as a pandemic passion project quickly became something more–a framework distilled from decades of experience, designed to make powerful brand-building accessible to companies of all sizes.
I believe every business deserves a strong brand, not just those with deep pockets. That's why I've created the 3D Brand System–to give you the same strategies, frameworks, and insights that drive the world's most successful brands, presented in a way that's practical, actionable, and tailored to your real-world challenges.
Whether you're refining an established brand or building from scratch, I'm excited to share these tools and watch your brand reach its full potential.
Why'd you create the 3D Brand System course?
The branding world is filled with complicated frameworks, vague theories, and "secret formulas" that often create more confusion than clarity. I created the 3D Brand System because I saw how many businesses struggle with brand building–not because they lack creativity or ambition, but because they lack a straightforward, practical approach.
The 3D Brand System isn't about marketing tricks or "hacks." It's about providing a clear, proven structure that brings purpose and alignment to your brand efforts. After helping numerous clients implement this system through one-on-one consulting, I realized I could make this methodology accessible to many more businesses by creating a self-paced course.
This allows me to share the exact same frameworks I use with consulting clients at a fraction of the cost, while still offering personalized support for those who want to take their brand development to the next level after completing the course.
Snapshot of brands I've helped grow.
What else can I tell you?
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Seasoned Advertising Executive at several agencies, including an agency named Adage's standout advertising agency and Adweek's Mid-sized Agency of the Year, bringing strategic leadership to brands seeking growth and transformation.
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Brand architect with 25+ years of experience building brands for companies of all sizes, from Fortune 500 corporations to local startups, delivering real-world strategies that drive results.
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Small business entrepreneur who helped launch an ice cream shop in Minneapolis, bringing firsthand experience of the dreams and realities facing small business owners.
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Digital pioneer who built and managed a Facebook community of over 190,000 fans in 2008, demonstrating early mastery of social media marketing and community building.
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Published author who co-wrote "The Book of SPAM," released globally by Simon & Schuster. While not directly related to this course, it shows my ability to take complex subjects and make them accessible and tasty—just like this course!Â
