Brands with a strong, clearly defined brand

GROW REVENUE
23% FASTER

than their competitors.

source Lucidpress, "Brand Consistency Report", 2022

PROBLEM

IS YOUR MARKETING NOT WORKING AS HARD AS IT COULD
AND LEAVING MONEY ON THE TABLE?

Are your marketing efforts falling short of expectations? When your brand lacks a clear foundation, your marketing dollars won't work as hard as they should–resulting in fragmented messaging, missed opportunities, and unrealized potential.

Many businesses and nonprofits struggle with this challenge. You might be investing in tactics like social media, SEO, or advertising, but without a cohesive brand strategy tying everything together, you're likely not seeing the returns you deserve.

SOLUTION

INTRODUCING THE 3D BRAND SYSTEM:

BRAND FUNDIMENTALS FOR BUSINESSES AND NONPROFITS LOOKING TO GROW.

A practical framework that helps businesses and nonprofits build stronger brands that drive sustainable growth. No marketing jargon or complex theory–just straightforward guidance to help you:

Define who your brand is
Dream about where it's going
Deploy a roadmap to get there

This system works for organizations of any size, whether you're just starting out or looking to revitalize an established brand. By following this step-by-step approach, you'll create the clarity and focus needed to make every marketing dollar work harder.

Ready to transform your brand from a logo into a growth engine? Let's dive in.

Get access to 3D Brand System now!

"Imagine a future where your team makes faster, more confident decisions because everyone understands exactly what your brand stands for and where it's going."

Mary, Neil CEO

The 3D Brand System helped me bring clarity and focus to my messaging in a way I hadn’t experienced before. It took all the scattered ideas I had about my brand and turned them into a structured, cohesive story. The process was simple but incredibly powerful–it even unlocked new ways of thinking about my offering that directly led to business growth. Most importantly, it gave me the tools to maintain consistency across all my marketing efforts, which has made a huge difference in how we connect with our customers.

WHAT'S INCLUDED:

➠ 7+ hours of instruction

Concise, actionable content with
no fluff or theory that doesn't apply

➠ 33 videos

Short, focused lessons you can implement
immediately without getting overwhelmed

➠ 16 exercises

Interactive workbooks and templates that transform
concepts into your customized brand roadmap

➠ 24 frameworks

The exact same tools used by Fortune 100 companies,
adapted for businesses of any size

I'm ready to unlock my full brand potential!

TRANSFORM YOUR BRAND'S TRAJECTORY

from SCATTERED MARKETING EFFORTS
to STRATEGIC BRAND ALIGNMENT

from GUESSING WHAT CUSTOMERS WANT
to DEEPLY UNDERSTANDING THEIR NEEDS

from REACTIVE DECISION-MAKING
to PURPOSEFUL BRAND DIRECTION

from COMPETING ON PRICE
to COMMANDING PREMIUM VALUE

from CONFUSING BRAND MESSAGES
to CRYSTAL-CLEAR POSITIONING

from TEAM MISALIGNMENT
to SHARED BRAND VISION

from INVISIBLE IN THE MARKETPLACE
to DISTINCTIVELY MEMORABLE

from CHASING TRENDS
to SETTING YOUR OWN COURSE

from INCONSISTENT CUSTOMER EXPERIENCES
to COHESIVE BRAND JOURNEYS

from SHORT-TERM TACTICS
to SUSTAINABLE BRAND GROWTH

3D BRAND SYSTEM OVERVIEW

The 3D Brand System transforms brand fundimetnals into an accessible frameworks for businesses or non-for-profits of any size or budget.

This step-by-step approach breaks down complex principles into three clear phases:

DEFINE: Discover your brand's true identity through company storytelling, archetype identification, distinctive strengths, purposeful positioning, and audience understanding.

DREAM: Envision your brand's future by redefining your category, establishing compelling vision, optimizing customer journeys, and exploring strategic partnerships.

DEPLOY: Create an actionable roadmap with sharp briefs, resonant big ideas, and comprehensive plans for communication, content, and campaign execution.

Unlike theoretical approaches, this course delivers 24 practical frameworks and 16 exercises that unify your team and drive real business results. Whether you're a startup finding your voice or an established business seeking renewed relevance, the 3D Brand System provides the clarity to help your brand stand out, connect deeply with customers, and grow strategically.

I'm ready to check out the 3D Brand System options

Course Overview

The 3D Brand System™

The 3D Brand System™ is your comprehensive framework for building a brand that resonates with customers and delivers business results. Through 31 in-depth videos (over 7 hours of content), I'll walk you through the exact process I've used with Fortune 100 companies and show you how to apply these same powerful principles to brands of any size. Each module combines national brand examples to illustrate key concepts, then demonstrates how these same strategies work for local businesses and startups. By the end, you'll have a complete roadmap for transforming your brand from a logo into a valuable business asset that drives growth.

DEFINE: Who Is Your Brand?

In this foundational section, we'll establish exactly who your brand is today:

Uncover your brand's origin story and DNA
Identify your brand archetype and personality
Discover your unique "superpower" and competitive edge
Define your brand's "enemy" and what you stand against
Map your distinctive assets and what makes you memorable
Create a powerful positioning statement that sets you apart

DREAM: Where Is Your Brand Going?

Next, we'll envision your brand's future and develop a clear vision:

Reimagine your category and market position
Craft compelling mission and vision statements
Define what you make, do, and say as a brand
Map the ideal customer journey and experience
Identify strategic partnerships to accelerate growth
Create alignment around long-term brand ambitions

DEPLOY: How Will You Get There?

Here we translate strategy into action with practical tools:

Develop powerful creative briefs that get results
Craft "big ideas" that capture attention and drive engagement
Create content strategies that connect with your audience
Design communication plans across paid, owned, and earned channels
Build a practical marketing calendar that maximizes resources
Ensure consistent execution across all touchpoints

Complete Local Brand Transformation Case Study

The course culminates in a comprehensive case study where I apply the entire 3D Brand System™ to a local service business—Benjamin Franklin Plumbing. Watch as I take this brand through each step of the process:

From identifying their unique position in a crowded market
To crafting a compelling vision for their future
To developing practical marketing strategies they can implement immediately

This real-world demonstration brings everything together, showing exactly how businesses of any size can use these principles to build brands that stand out, connect with customers, and drive sustainable growth.

I'm intrigued, but can I see EVERY topic we'll cover?

TURN YOUR BRAND INTO YOUR STRONGEST COMPETITIVE EDGE

The 3D Brand System delivers game-changing advantages for businesses of any size, giving you the framework to transform your brand into a powerful business asset.

The Power of Alignment

Gets everyone moving in the same direction with a shared understanding of your brand's identity, vision, and roadmap.

Making Every Dollar Work

Ensures your marketing investments deliver maximum impact, regardless of your budget size or business scope.

Speed and Efficiency

Accelerates decision-making by providing clear guidelines that empower your team to act with confidence.

Flexibility Within Focus

Balances structure with adaptability, giving your team the freedom to innovate while staying true to your brand's core.

Sustainable Growth

Builds lasting brand value by keeping you focused on consistent, meaningful progress rather than chasing trends.

Strategy in Action

Transforms your brand strategy from a static document into a living framework that guides daily decisions and evolves with your business.

Hello, I'm Dustin Black.

I'm an advertising executive with over 25 years of experience working with both Fortune 100 companies and startups across industries.

Throughout my career, I've noticed something important: successful brands don't win because of big budgets—they win through consistent application of fundamental brand-building principles.

The 3D Brand System™ emerged from this insight. It's a framework distilled from my experience, designed to make powerful brand-building accessible to companies of all sizes.

I believe every business deserves a strong brand, regardless of resources. This system gives you the same strategies that drive the world's most successful brands, presented in a practical, actionable way.

Let's unlock your brand's full potential together!

Not enough? Learn even more about me here.

WHO BENEFITS FROM
THE 3D BRAND SYSTEM?

The 3D Brand System™ serves as a powerful tool for a wide range of organizations and individuals who share one common goal: building a stronger brand with limited resources. Here's who stands to benefit most:

Internal Marketing Teams with Limited Budgets

Focus your efforts on what truly matters, eliminating wasteful spending on disconnected tactics while ensuring every campaign builds on a solid foundation.

Not-for-Profits with Ambitious Goals

Clearly articulate your mission, connect emotionally with supporters, and ensure consistent messaging that turns passionate beliefs into focused action.

Underdog Brands with Big Ambitions

Punch above your weight by developing a distinctive position that larger competitors can't easily replicate or outspend.

Entrepreneurs Maximizing Marketing ROI

Build a compelling brand from day one, avoiding costly pivots and ensuring your marketing investments build long-term equity.

Venture Capital Firms Building Portfolio Value

Implement brand-building best practices across your investments, creating more attractive acquisition targets and stronger market positions.

Social Media-Focused Businesses

Transform random content into coordinated brand building, breaking free from the engagement treadmill to build lasting value.

Businesses Without Formal Brand Positioning

Capture the magic you've intuitively built, making it explicit, scalable, and protectable as you grow.

Under-Resourced Brands Within Larger Organizations

Clarify your position and build your brand without requiring extensive corporate resources or support.

Ambitious Brand Managers

Accelerate your impact and career growth with proven frameworks that position you as a strategic leader rather than just a tactical executor.

Students Seeking Real-World Brand Experience

Bridge the gap between academic theory and practical application with frameworks used by actual brands, building a portfolio of skills that employers value.

Churches and Faith Communities

Articulate your unique mission and values in ways that resonate with your congregation and broader community, creating meaningful connections beyond Sunday services.

TOP THREE REASONS TO INVEST IN YOUR BRAND

Increased Profit Margins

As the saying goes, "Promotion drives volume, but brand drives margin." While discounts and sales tactics might boost short-term sales, a strong brand allows you to command premium pricing. When customers connect with your brand emotionally, they're willing to pay more for your products or services compared to competitors. A well-developed brand shifts competition away from price and toward value, significantly improving your profitability.

Customer Loyalty and Resilience

A clear, consistent brand builds trust and fosters deeper relationships with customers that help you weather market ups and downs. When people understand what your company stands for and feel aligned with your values, they stick with you through economic fluctuations, competitive threats, and even your occasional missteps. This stability not only reduces acquisition costs but provides reliable revenue during challenging times when weaker brands struggle.

Market Differentiation and Relevance

In crowded marketplaces, a distinctive brand helps you stand out and stay relevant. A strategically positioned brand communicates your unique strengths, making it easier for customers to choose you over alternatives. This differentiation creates a sustainable competitive advantage that's difficult for others to replicate.

IN JUST A FEW MONTHS, YOU COULD:

✓ Have a clear, compelling brand position that instantly communicates your value

✓ Align your entire team around a shared vision of what your brand stands for

✓ Identify your brand's unique superpower that competitors can't easily copy

✓ Create a roadmap for consistent messaging across all customer touchpoints

✓ Transform your brand from a logo into a genuine business asset driving growth

The right brand framework can make all the difference. We'll cover it all in the 3D Brand System.

Imagine everyone rowing in the same direction.

Imagine a future where your team makes faster, more confident decisions because everyone understands exactly what your brand stands for and where it's going.
Imagine marketing campaigns that build on each other because they're guided by a consistent strategy, not just the latest trend.
Imagine new employees who quickly grasp your company's purpose and can immediately contribute to building your brand's story.
Imagine having a clear North Star that guides every product development, customer interaction, and marketing message.
Imagine customer loyalty that grows from genuine connection to your brand's values and mission–not from discounts.
Imagine being able to articulate what makes your brand special in a way that resonates deeply with both your team and your customers.

This isn't just wishful thinking.

It's what happens when you build a brand using a structured, comprehensive framework–the 3D Brand System™.

FREQUENTLY ASKED QUESTIONS

Get answers to your most pressing questions about implementing the 3D Brand System and transforming your brand into a strategic business asset.

Do you offer personal coaching to help us implement the 3D Brand System?

Is the 3D Brand System right for my business size?

My company only does social media marketing. Would the 3D Brand System still be helpful?

How long does it take to implement the 3D Brand System?

Do I need branding experience to use this system?

My team is already stretched thin. How much time will this require?

We already have some branding elements. Will this mean starting from scratch?

How will I know if the system is working for my brand?

Can I customize the frameworks to fit my specific industry?

Do I need to hire a consultant to help implement this?

What if we get stuck on one of the frameworks?

How often should we review and update our 3D Brand System?

Do you offer refunds on the 3D Brand System course?

Why create a 3D Brand System course?

I'm ready! Get access to the 3D Brand System, NOW!

DISCLAIMER: We sometimes share examples of how clients have used the 3D Brand System. These accurately represent those specific cases, but don't guarantee identical results for your organization. Your outcomes will depend on your specific context, team capabilities, resources, and commitment. There's no guarantee of specific revenue or market share improvements. Success varies based on starting position, leadership commitment, execution quality, market conditions, and consistent application. Your use of our frameworks should be based on your own due diligence, and we're not liable for any success or failure related to the purchase and use of our materials.